Atrium Evolution

Re-inventing a beloved brand element

Involvement

I was involved with the project from conception to completion and assisted in everything from visioning and strategy, image collection, inital FF&E selection, presentation layout and coordination, and graphics creation.

Project

This project re-imagined an upper upscale hotel brand’s signature atrium for increased relevancy and ROI potential. The project tracked current hospitality trends and analyzed the brand’s portfolio to provide public space solutions for three distinct property types. For each type, existing services were consolidated to improve operational efficiency and under-utilized spaces were re-purposed to into day and night key zones that created a signature experience. Entirely new FF&E schemes and simple architectural reconfiguring completed the package and gave owners reassurance that their assets would be wisely invested.